Speak Before You Land – Duolingo Campaign
✈️ Summer 2025 Campaign

Speak
Before
You Land.

Don't wait until you arrive. Learn a few phrases before your trip and transform your travel experience β€” more confidence, deeper connections, and real cultural moments.

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Your lesson is ready!

Travel Spanish Β· Beginner Β· 5 min

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14-day streak! Keep going before your trip
500M+ learners worldwide
40+ languages available
5 min a day is enough
#1 language learning app

Learning a few phrases
changes everything.

You don't need to be fluent. Even basic language skills before traveling make a huge difference in how you experience a new country.

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Reduce Travel Anxiety

Knowing how to ask for directions, order food, or handle emergencies in the local language eliminates the most stressful travel moments.

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Improve Your Travel Experience

Speaking even a few words of the local language opens doors that tourists never find β€” better restaurants, hidden gems, and authentic moments.

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Create Authentic Connections

Locals appreciate the effort. A simple "gracias" or "merci" builds trust and turns brief encounters into unforgettable cultural exchanges.

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Increase Your Confidence Abroad

Arriving prepared gives you a different mindset. You're not just a visitor β€” you're a traveler who respects and engages with the local culture.

Speak Before
You Land.

Our campaign encourages Gen Z and Millennials to start learning before booking their flights β€” not after landing.

1
Pick your destination πŸ—ΊοΈ

Choose where you're going this summer and Duolingo recommends the most useful travel phrases.

2
Learn 5 min a day ⏱️

Gamified lessons designed for travelers β€” no grammar books, just real conversations you'll actually use.

3
Land ready to speak ✈️

Arrive confident, connect with locals, and turn your trip into an experience you'll never forget.

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More app downloads before summer

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Grow Premium subscriptions

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Boost social media engagement

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Position Duolingo as a travel essential

Built for a generation
that travels differently.

This campaign speaks directly to the people who travel not just to see places, but to live them.

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Students

Erasmus trips, gap years, and summer adventures abroad.

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Travelers

People who want to go beyond tourist traps and experience real culture.

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Young Professionals

Remote workers and digital nomads who need language skills on the go.

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Digital Natives

Gen Z & Millennials who learn through apps, not classrooms.

Your next trip starts
with one lesson.

Download Duolingo today, pick your destination language, and arrive ready to speak. It's free, it's fun, and it works.

πŸ¦‰ Start for Free β€” No Sign Up Needed